VVV-Venlo is a relatively small club in the Dutch professional game. Just a little bit too big for the Keuken Kampioen Divisie, but on the other hand also too small to be competing in the Eredivisie for decades. After the relegation in 2013 the club wanted to bounce back immediately, but this was very hard and financial difficulties made sure the club had to face hard truths: reform was needed.Â
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